How has Nature View succeeded in the natural foods channel? * What are the two primary types of growth strategies under consideration by Nature View? * What are the strategic advantages and risks of each option? * What channel management and conflict issues are involved? * Discuss which option Nature View Farm should adopt and explain why?

How has Nature View succeeded in the natural foods channel? * What are the two primary types of growth strategies under consideration by Nature View? * What are the strategic advantages and risks of each option? * What channel management and conflict issues are involved? * Discuss which option Nature View Farm should adopt and explain why?

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