You are a Web business consultant and have been retained by Bob Drudge,the owner of refdesk.com, to explore revenue generating alternatives. Currently, the site is using an advertising supported revenue model.

You are a Web business consultant and have been retained by Bob Drudge,the owner of refdesk.com, to explore revenue generating alternatives. Currently, the site is using an advertising supported revenue model. Bob wants you to consider each of the other revenue models and the potential of strategic alliances that might make sense for his site. Write a report of about 400 words in which you summarize your research and state your recommendations.

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